The Journal
Search is fragmenting across engines, answer boxes and AI assistants. These are our field notes on getting found, cited and recommended wherever your customers look.
The channel still works. The monopoly is over. A clear-eyed look at what happens when your customers stop clicking and start asking.
Read article →When a customer asks an AI assistant what to buy, the answer is one sentence long. Here is how to make sure your name is in it.
Read article →One production process, two audiences: human readers and the machines that brief them. The practical playbook, with the schema to copy.
Read article →Ranking on Google was never the whole game, and now it is only one of three places your customers decide who to trust.
Read article →The funnel didn't shrink. It moved inside the machine. What changes when the first ten touchpoints of a customer journey happen in a chat window.
Read article →Paid channels rent attention. Organic compounds it. Why the discipline is being rebuilt around machine trust, and what to build while the window is open.
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